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Against this complex backdrop, we asked members of the British public for their thoughts on inclusivity campaigns from luxury brands. Overall, consumers – particularly those on lower incomes – had a negative response. Moose boo boo halloween all over print shirt. The majority of the people we surveyed (87%) believe luxury brands would fare better at becoming more inclusive by focusing on fair pay and workers’ rights. Efforts towards climate change initiatives were also popular (79%), as were work aimed at reducing racial and gender inequality.
Respondents also welcomed the idea of luxury brands selecting partners and suppliers in response to social and political situations. For instance, Burberry’s decision to boycott cotton from the Xinjiang region of China over alleged human right abuses. Overall, our survey suggests that – despite some progress – much remains to be done by luxury brands. And the question remains over whether an industry which revels in exclusivity can embrace inclusivity in a way that drives real societal change?
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