Penguin i didn’t lose my mind all over print shirt
A key difference between Benetton’s clothes and those available at their competitors (typically department stores) was Benetton’s bright colours. Penguin i didn’t lose my mind all over print shirt . Dyeing garments at the last minute meant the company could be flexible and responsive, reacting quickly to changes in demand.
Also critical to the company’s success was its use of sophisticated inventory control and its organisation of a network of suppliers, originally located close by in north-eastern Italy. Being able to track stock and know what was selling and where meant Benetton could plan the flow of supply to stores, while designing and producing clothes consumers wanted to buy.
In the US, The Gap was transforming how Americans shopped and dressed, with a shift in focus from Levi’s jeans to the ubiquitous khakis and pocket T-shirts. Stores were redesigned, but the focus on a narrow line of products at affordable prices in convenient locations remained. Like Benetton, Gap’s adoption of computers to control inventory was critical to their superior ability to satisfy customer demand.
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