Sloth people should seriously stop expecting normal form me all over print shirt
With the announcement this summer that Gap would close all its stores in UK and Ireland, and with Benetton no longer at the frontier of cool, the idea of these brands once being so dominant seems fairly strange.
But the influence of these category killers on today’s fashion industry remains, with a history that is still relevant to current leading players like Primark, ASOS and Boohoo at a time of huge flux in the retail landscape and immense pressure on established supply chains. From the very beginning, for example, The Gap had a crystal clear vision of its customer base. Opening the first store close to San Francisco State University, Fisher wanted to appeal to college students and the counterculture generation.
To attract them, early Gap stores also sold records, but these were soon dropped. Although prices were not discounted, they were priced moderately and keen enough to convince that core demographic to shop there. Sloth people should seriously stop expecting normal form me all over print shirt. Benetton, meanwhile, capitalised on its initial popularity by expanding rapidly in the 1970s. Having multiple stores in a small area meant the company could dominate local markets, generate high sales volume and efficiently manage their distribution network
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