St Louis Cardinals Santa Claus Hat Ho Ho Ho 3D Custom Name Ugly Christmas Sweater

Two big celebrity moments this fall put the Venice Beach-based brand ERL on the map — and on Lyst’s radar. St Louis Cardinals Santa Claus Hat Ho Ho Ho 3D Custom Name Ugly Christmas Sweater. First, Justin Bieber wore one of its puffers in August, causing searches for the brand’s jackets to rise 212%; then, A$AP Rocky arrived at the Met Gala red carpet wearing a colorful ERL quilt, which skyrocketed its pageviews on the platform by 259% in less than 24 hours.

Another brand that’s benefited from an A$AP Rocky endorsement is London-based menswear label Stefan Cooke, which got a major boost this summer when the rapper was spotted in its wares. Since then, month-on-month searches for Stefan Cooke on Lyst have gone up 86%, while year-on-year searches increased 214%.

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