There’s no time to wait for boycotts on palm oil to become effective. Every day spent waiting to shift demand and supply by boycotting is a day in which 25 orangutans are lost. Companies and policies must directly eradicate unsustainable sources of palm oil from their supply chains. More than a decade ago, Friends of the Earth campaigned for a year to pressure Tesco and other retailers (by even protesting outside storefronts) to develop a framework to certify sustainable palm oil and require product labeling for consumers to know the source of their palm oil and its harm to orangutans. On a positive note, Whole Foods has been a leading voice against unsustainable palm oil since 2009 when the health food company announced a pledge to use only third party certified sources of sustainable palm oil by 2012.