A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. Another market characteristic of luxury goods is their very high sensitivity to economic upturns and downturns, high profit margins as well as prices, and very tightly controlled brands
Chanel’s combination of tradition, originality and style has always made it the most seductive of brands. Here the House of Chanel opens its private archives, revealing a galaxy of brilliant designs created by Coco Chanel from the 1920s onwards, and now reinterpreted to become the motifs for brand new garments, accessories and beauty products.
Inspired by the House’s signature fragrance, the legendary ‘Chanel No 5’, the book explores five central themes – the suit, the camellia, jewelry, fragrances and make-up, and the little black dress – and follows the threads from past to present to show how these key items have been rediscovered and reinvented by fashion designers working in the footsteps of their illustrious predecessors. This visual journey is enhanced by previously unpublished archive photographs and original drawings by Karl Lagerfeld, as well as glorious images from some of the greatest names in fashion photography.
Dazzling clothes, intricate accessories, beautiful models and timeless design leave no doubt as to the lasting fame of the brand and embody everything that has come to symbolize the magic of Chanel.
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